How would you like to turn on the power of mobile marketing and bring in new and high paying customers?
With a mobile optimized site, you won’t miss out on lost sales.
A mobile-friendly site and a “full” site live and play well with each other.
People are Using the Internet Right Now to Look Up Local Information. Be Found.
You want to be listed above your local competition. You start by claiming your Google Places listing. Effective no matter how consumers access the Internet, laptop, desktop, smartphone, iPad.
Get yourself on top with an enhanced, optimized Google Places listing. This sets you up for the “next Yellow Pages.”
One in five Google searches is for local information according to Google. That’s a lot of searches. Claim your top search rankings spot and stay there.
Keep ’Em On Your Site
Leave … bail … bag it … pack it in … whatever you call it, the fact is people leave sites that are hard to work with.
A site that is slow to load, is not thumb friendly, requires scrolling, pinching and swiping makes it difficult.
Did you know that iPhones and iPads do not display Flash, yet many websites with Flash content are served up and and slow to load. That’s really a killer when Flash is used for navigation or key information.
Are you putting key content into PDF files that require a download and then exit from your site to open up the file (if they stick around that long)? A common mistake restaurant owners make is allowing their graphic designer put their menu into a PDF file. The menu they have put so much time and thought into.
People are so outta there and move on quickly.
Show the right stuff. Interactive maps, tap to call buttons, quick, easy to access menus, business hours are just a few examples.
Make it easy for customers to find your business … make it easy for them to be a customer … and use mobile marketing to keep them coming back.
Keep ’Em Coming Back
Keep customers coming back.
Mobile coupons, VIP clubs, SMS marketing and other nifty technologies will bring traffic in the door. Dining room not full? Send out an SMS campaign advertising a special deal.
Why Mobile Matters
Traditional ad solutions are losing their effectiveness as more and more people use their phones for info.
September 2011: two-thirds of all smartphone owners shopped on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store.
Businesses without a well-developed mobile strategy are not only missing a tremendous sales and profit opportunity with these customers but also risk becoming obsolete in the minds of their digital target market.
Source: comScore Inc., Dec. 5, 2011
For the three-month average period ending in September, 234 million Americans age 13 and older used mobile devices.
Source: comScore Sep 2011
“You’ve got 3 billion handsets and only 1.25 billion PCs…” Source: Matt Cutts of Google at SES Conference & Expo
