A mobile friendly website helps bring in customers. It makes it easy for customers to call, to find the location, to check business hours, and to learn what a business has to offer.

But there’s more. Get this:

46% of smartphone users said they researched an item on their smartphone then went to a store to make their purchase

according to a study reported in eMarketer.

These are shoppers.  Stop. Think about this.

These are people ready to spend money.   People who … have … their … wallets … open.

These people are not random traffic. (Random traffic is nice, too, but that’s another topic.)

If you are in business, you want these people. They are looking for something. They are ready to spend.

Studies show people start their research on a mobile phone, but then go to the store to purchase.

This research is backed up by multiple sources, in multiple studies:  Google, ForeSee Results, Nielsen.

When you connect the mobile experience with the in-store experience, you  get more sales.

Retailers should view mobile sites as a gateway for in-store purchases.

From Google’s industry director for retail, Todd Pollak:

You would think retailers would be hugely invested in ensuring you’d have an optimized experience on the mobile device, as well as trying to understand how people use it. But consumers are way ahead of retailers in terms of their investment in mobile and how that plays into the purchase process.

How do you connect?

Using Internet, mobile and search engine marketing you

• Make sure you are found on the Internet
• Have a site that is relevant to what people are looking for
• Give them a site they’ll use
• Keep them coming back

Here is What You Need to Do Next

Take some action. Look at your site, look at your search engine rankings.

Could you be doing something to bring in more customers?

To find out how we can help you bring in more customers and ring your phones more often, contact us.

What do you think? I’d love to hear how you are working at bringing in business including what is working and what your biggest challenges are.